Website structure
Website structure is the name for how the content of your website is grouped, linked and presented to the visitor. The structure of your website largely counts in the Search Engine Optimization (SEO) strategy. Google can tell which pages are most important by the structure of your website. This means you can determine which pages and articles with the structure of your website rank highest in the search engines.
Good website structure benefits
When you have a good website structure, more pages are included in search results. Among other things, this ensures that you rank higher in Google and get more visitors. A good website structure ensures that:
- All the information visitors need on your website can be found
- Every page on the website can be found within 3 clicks
- Search engine bots and crawlers can easily index your website
- Your website is strong and visually appealing
If you don't have a good website structure, the average visitor will quickly leave the website again. A high bounce rate is something you don't want on your site. Google sees this as a negative user experience which will lower your search engine rankings.
Website structure tools
When the structure flows smoothly, not only can users easily find their way around your website, but then crawlers from Google and Bing can also easily index the website. Some tools for structuring your website are tags, categories and taxonomies along with your navigation, breadcrumb trail and internal links. Another tip is to avoid making your website too cluttered. This is because a cluttered website not only makes for a difficult site to read for users but also lowers your search engine rankings. Thus, Google and users do not find what they are looking for on your website.
