Google Penalty
Google's red card called the Google Penalty does not have so much to do with soccer. This penalty has to do with detecting Black-Hat SEO on a website. As a result of detecting Black-Hat SEO, there will be a negative effect on your ranking in search results.But what is Black-Hat SEO? In short, this is when websites take advantage of weaknesses in the search engines' algorithm. Google detects websites that try to take advantage of this and gives them a Google penalty. This can lead to significantly lower rankings or even complete removal from search results.
Avoid a Google Penalty
Every so often, Google revamps the guidelines for websites to create good SEO results. Once a website does not meet these guidelines, it has a negative effect on their search engine ranking. This can also happen unknowingly, as happened with Google's Penguin Update in 2013. The Pinguin Update saw a major overhaul of the rules for good ranking. In this update, websites that abused link building were punished. This is in the form of:
- Buying links
- Using link exchange programs
- Automatically generating links
Even large companies like BMW were affected by this Google Penalty, so it is extra important for a website to stay up-to-date with Google updates. This way, you prevent your search traffic from suddenly dropping because you are not listening to the guidelines. In addition to complying with the guidelines, it is important to provide quality for the visitor to avoid a Google Penalty. This is because quality is the most important thing for Google when bidding search results. The Google algorithm is and probably will be even more adjusted to user behavior. So pay close attention to this to avoid a Google Penalty.
