Google Tag Manager
Google Tag Manager is a Google tool that allows you to inject HTML into your website. You can implement Google tag Manager on your website by pasting the Google Tag code on each page of your website after the <body> tag. You can then add your own code to your site in the Google Tag Manager dashboard without any programming knowledge. These include codes from analytics tools such as those from Google Analytics and Hotjar, marketing automation software from Salesforce, Marketo and Hubspot and finally remarketing "pixels" from Facebook, LinkedIn, Adwords and Twitter.
Benefits of Google Tag Manager
In addition to adding code to your site yourself, there are a number of other benefits of Google Tag Manager:
- Place one piece of code instead of a large collection of external pixels and codes
- There is no more need to hire a programmer
- Google Tag Manager makes your website more reliable
- There is a versatile free variant
If any code is implemented poorly, a site can crash. Google Tag Manager allows you to test before you go live. If you're working with marketing automation software with custom landing pages or a large amount of pages on your site, you may be confused about whether you've placed the right codes. Google Tag Manager helps make your website uncluttered while saving you money.
Google Tag Manager packages
There are two variants of Google Tag Manager. The free Tag Manager and the Tag Manager 360. The free variant is more suitable for small to medium businesses or individual users. The Tag Manager 360, on the other hand, is suitable for large enterprises that want to take advantage of all the features offered. With the 360 variant, you can set up unlimited workspaces for simultaneous tag projects, where the free variant offers a maximum of 3 spaces. In addition, you can use approval flows and zones for large-scale input capabilities and controlled access to tagging. To purchase the Google Tag Manager 360 package, contact us through the Google Marketing Platform.
