Call to action
Also known as: cta
The call to action is the call to a website visitor or reader of a commercial message to take action. For example, to purchase a product, request a brochure or make a no-obligation appointment. A good call to action determines the success of a Web site or advertisement.
We cannot assume that the potential customer himself will come up with the idea to act, although of course you should not overdo your call to action either. A good structure, for example using the AIDA model, is recommended.
