Google My Company
The free tool called Google My Business helps you manage how your business is displayed in Google products. By Google products, you can think of Google Maps or on Google's search engine. With Google My Business, you can verify the company, which makes it twice as trustworthy for users. Users search for a particular product or service through the search engine. When your verified company is among the results, the customer is more likely to buy from your company.
Your company profile on Google
It is important to complete as much as possible in the Google business account. These are the components:
- Contact information - Phone number, address and website url that simultaneously works as a call-to-action
- Opening hours - Incorporate standard opening hours but don't forget holidays and team outings. People should not be left at a closed door
- Products or services you offer
- Description of your business
- Photos of your business - The building, interior and the team. Give people a picture of your company, this makes it more attractive to go to your company
- Reviews - People are curious about other people's experiences with your company. Reviews also increase your findability on Google
Is Google My Company important?
In Google My Business, you can manage how your business is displayed online. This can be done through search engine optimization (SEO) with the organic search results, search engine marketing (SEM) with ads in Google Ads and local results visible in Google Maps, for example. As a business, you can use this Google tool to keep information about your business current and accurate (opening hours, location and phone number), communicate with customers (customer reviews and photos) and acquire new customers (improve online display). Almost everyone searches for a product or service online first. When your Google My Business is optimized, customers see it as a reliable source. This increases the number of visitors both offline and online and thus the conversion rate.
