Redirect loop
A redirect loop ensures that when you click on a URL you are redirected to another URL. This URL redirects back to the original URL that was requested. This creates an endless loop of redirects. A redirect loop error message looks like this: ERR_TOO_MANY_REDIRECTS. These constant redirects cause search engine bots and visitors to get stuck on the website. You might guess, but this is bad for your website's SEO performance. The more redirect loops there are on your website, the less likely your website will be found.
What causes a redirect loop?
Redirect loops are usually a result of poor redirect configuration. This can have multiple causes. You can think of incorrect redirect rules and misalignments between the:
- Web server configuration
- Detour manager from CMS
- CDN redirection rules
Suppose you have configured redirects from old URLs on the Web server. Then you switch to CMS ' redirect management for all future redirects. In the Web server configuration, a redirect has been created from URL-1 to URL-2. But in the redirection manager, a redirect has been created from URL-2 to URL-1, creating a loop that no visitor or search engine bot can get out of.
Resolving redirect loops
Accidental redirect loops cause an error to be displayed in the browser. As a result, visitors will never reach the destination page. The same result applies to search engines. When search engine bots notice that they are stuck in a loop they stop tracking your website. Since these bots determine how good your website is this causes a poor ranking in Google. But how can you fix a redirect loop?
When you get the ERR_TOO_MANY_REDIRECTS error message, it is important to figure out where the redirect loop is. Fortunately, to resolve this error message there are several redirect tools that can be used. There is an onlineRedirect Checker tool that is free to use that allows you to analyze website errors more deeply, and there is aRedirect Pathextension for Chrome that can provide insight about all the redirects on your website. By using this to find the URLs that are stuck in a redirect loop, they can be fixed.
