Get in touch
Search

Marketing Terms

Menu

Marketing terms within Web analytics

404 page
A/B testing
Above the fold
Affiliatecookie
Anonymize
Attribution
Average page depth
B2B web design
Benchmark
Range
Visit
Bookmark
Bounce rate
Breadcrumbs
Citation flow
Click through
Click through ratio
Click-to-conversion time
Cohort analysis
Content Analysis
Conversion
Conversion attribution
Conversion rate
Cookie
Cookie Time
Core Web Vitals
Cumulative Layout Shift (CLS)
Customer journey
Data mining
Data traffic
Desk research
Domain Score
Drilldown
Dwell time
Effective cost per click
Effective cost per mille
Event tracking
Eyetracking
First Input Delay (FID).
First party data
Frequency Gap
Funnel optimization
Geotargeting
Google Images
Google Analytics
Google Page Experience
Google Tag Manager
Hamburger menu
Hard conversion
Header
Heatmap
Hit
Field hockey stick
Hotjar
HTTPS
IP address
IPv4
IPv6
Key performance indicator (KPI).
Keyword
Landing page
Largest Contentful Paint (LCP)
Lead scoring
Elevator
Long tail
Marketing dashboard
Market share
Metadata
Metrics
Page view
Pareto principle
Previous corresponding period
Forecast
Progressive Web Apps
Query parameter
Recommerce
Referral
Revenue per mille
RFM Analysis
Scope
Second party data
Segment
SEO Analysis
Taxonomy
Touchscreen
Tracking cookie
Tracking code
Traffic
Exit page
Exit rate
Unique visitor
URL rating
UTM Tag
UTM Tags
UX web design
Viewport
Web 2.0
Web Analysis
Web browser
Website structure
Year over year
Soft conversion
Keyword density