Turn-key
Turnkey is another word for "turnkey" and can be interpreted in several ways. The use of the word turnkey in marketing means that the customer obtains a turnkey solution without actually doing anything for it. This solution can be quickly and easily implemented into the client's current business process. Here you can think of a website design, training or software systems.
The turnkey solution is designed to fulfill a particular process. In most cases, customers are looking for a simple and affordable option. These are often solutions created in a set formula. Some examples include Microsoft 365, virus scanners and Adobe programs. People can pay to use these turnkey services. A turnkey solution is different from a custom-made solution. Since customized solutions cannot be used quickly without communication and time.
Turnkey in marketing
The word turnkey is used in different markets. In the business world, it refers to solving business processes. Or speeding up/shortening these processes. This can be programs as mentioned above. But also forgiving a process to another company. An example of this is when a separate company makes sure your web shop works. To make turnkey a little clearer we list the following points:
- The word turnkey can be used to describe a company, property or solution
- A turnkey solution is the opposite of a custom solution
- Turnkey solutions are popular because they can be implemented without disrupting the current business process
- Turnkey solutions save a lot of time and money when successfully deployed
One disadvantage of the turnkey method is the "general formula" used. This is not the case with a customized system. Since it can match the customer's needs exactly. With many turnkey solutions, personalization is not a problem, such as adobe programs. Within these programs there is plenty of room for personal interpretation. But for special solutions, a customized solution can work better than a turnkey solution.
