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What exactly is conversion optimization?
With conversion optimization or CRO (Conversion Rate Optimization), you increase the percentage of visitors who perform an action on your website. That can be anything: buying a product, requesting a quote, contacting you or simply subscribing to your newsletter. So with CRO, you get more return from the same number of visitors. Just imagine what will happen if you also attract more visitors with SEO or SEA....
More sales
With conversion optimization, we get more sales from the visitors you already have. That in turn saves marketing budget!
Understanding your target audience
At least as important as more sales: insight. Finding out what really triggers your target group with a few tests.
Better image
Conversion optimization → better experience → happier customers → positive reviews → better image. It can be that simple.
Our working method
Step 1 - Analysis
A thorough analysis of your web statistics shows where and why people drop out. That's what we're going to tackle!
Step 2 - A/B testing
With an effective A/B test, we pit your current page against one that is optimized for conversions.
Step 3 - Data collection & reporting
We collect data from the survey for a time and then check which page performs significantly better.
Step 4 - Implementation
We implement the changes that make visitors convert. Can we move right on to the next one!
We are 
Lower your acquisition costs with CRO
Conversion optimization is important. Because it allows you to lower your acquisition costs and get more value out of visitors or users. Suppose you advertise and bring in 100 visitors a month, 5 of whom become customers. With CRO, you might turn those 5 into 10 customers. Just still with those same 100 visitors and without spending a single cent more ad budget. In fact, your acquisition costs per customer are suddenly halved. Boom!
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Bonus: more visitors!
Conversion optimization improves the user experience of your website. And search engines also want to offer searchers the best user experience. Long story short: Google will reward you with a few better rankings if your user experience is optimal. This will get you more visitors and thus even more customers. The conversion knife cuts both ways.
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Also get more return from your website?
Then quickly check out what our team of data nerds and CRO specialists can do for you. Just get in touch for that.
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