Schema Markup
Schema Markup, also known as Schema.org markup or structured data, is advanced HTML code embedded in Web pages to help search engines better understand and display content. It provides a uniform way to add specific meanings to different types of information on a Web page, such as products, reviews, events, organizations and more.
Benefits and applications of schema markup
Using Schema Markup, search engines can more accurately understand what is on a page, increasing the likelihood that the content will be presented as rich search results, such as rich snippets, knowledge panels and carousels. This improves the visibility and click-through rates of Web pages. Businesses can use Schema Markup to highlight information such as opening hours, location details, FAQs and product prices, allowing users to instantly see relevant details without visiting the site.
