Mirror site
A mirror site is basically a copy of your Web site. It works a bit like looking in a mirror. Only, of course, mirror sites have a different purpose. Mirror sites are used to improve website visibility in search engines.
Despite being a copy of your website, you should try to avoid exact copies. Especially without a redirect to the original content. When search engines come across the same content without reference "tag" it can have a negative effect on your ranking in search results. When a website makes good use of mirror sites it will actually help with the SEO of your website.
Types of mirror websites
There are three types of mirror sites you can use as a business:
To test different strategies, you can also use mirror sites. Think of it as an (extended) A/B test where you make small differences for each website. After some time, the results can be compared and the websites that are most popular stay.
Registering domain names is relatively inexpensive. Which can make it advantageous to register multiple domain names that redirect to the central page, making it look like the content is on a different domain, when in fact content is on one site. You can compare it to a retail store that has multiple front doors that each have a different address.
You can lose your search engine ranking when you switch to a new hosting or domain name. This is a huge shame, because then you have to start building your ranking all over again. Deploying 301 redirects on your website can preserve the value on the new websites. This is because it redirects the old links while maintaining the ranking instead of replacing them.
