Referral
The literal meaning of referral is referral. This is offline word-of-mouth advertising through recommendation to family, friends or acquaintances. Online, referrals occur based on marketing activities by a provider. By offering good products or services, service and relevance you create leads through referral.
In addition, you can use referral to ensure that your existing customers bring in new leads. An example of this is when you offer a discount if a customer invites friends to use your service. The advantage of this is that these clients often approach people who are in the same target market. Leads that come from referral marketing are generally more loyal than the normal customer. This is because they come to your service through similar people with similar interests.
Social media referrals
Referral takes place mainly in online marketing through social media channels. It varies by type of business which social media channels are best to use. The most common channels are:
On these types of platforms, there are communities of users who have interests that match. If someone shares a purchase or experience that was perceived positively, like-minded followers will be more likely to visit the same location. But you can also use ambassadors for your business. On social media, these are influencers who match your branding, who then go on to recommend your product or service to their followers in exchange for money, products or discounts.
Referral in Google Analytics
In Google Analytics, you can see where users come from on your website. Referral in Google Analytics includes users referred from:
Your website's analytics show visitors from social media separately. These are visitors who come to the website through your company's social media channels. In addition, you have visitors from organic traffic, paid traffic and direct traffic.
