Breadcrumbs

Breadcrumbs or breadcrumbs are an easy way for Web site visitors to navigate across different pages of a Web site. You can recognize them by the links that are often displayed at the top left of the screen. Breadcrumbs alert the user to the path already taken on the site in question. Many Web sites have different categories and pages. By using breadcrumbs, the user can clearly find back which route he or she has taken on a website.

Benefits of breadcrumbs

There are three advantages to using breadcrumbs:

• Internal navigation - Breadcrumbs ensure that users always know how they got to a page and what page it is
• Crawlers and bots - Search engine bots and crawlers indexing your website can do so more easily because of breadcrumbs. Google then immediately sees how navigable the website is. Website structure is incredibly important to Google. In addition to breadcrumbs, it is important to use a funnel structure, if it suits the website. A funnel structure has a home page, some main categories and below that any subcategories in the form of product pages, for example
• Internal links - A good SEO requirement for Google are internal links. The more pages your website has, the more internal links your website contains through breadcrumbs. If there are many pages under main categories, they build high SEO value because they are internally linked to each other. This increases the ranking in organic search results

Adding breadcrumbs to your website

You can add breadcrumbs to your website with the Yoast tool, if your website was created with WordPress. This tool also helps you with smart use of URLs and keywords. If the website was not created with WordPress, you can also search for information on Google with the search "Breadcrumbs [Name Software]" and the desired software. When adding breadcrumbs to your website, it is important that you avoid making these most common mistakes:

• Incomplete breadcrumbs - Each page is listed in the breadcrumbs to avoid confusion
• Multiple breadcrumbs - Make sure you only have a link on the page once, otherwise the Google SEO value decreases significantly
• Using Home as a breadcrumb - Home is best replaced with the company name