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Marketing terms within Online advertising

Delivery date
Above the fold
Advertainment
Advertising network
Advertisement Planning
Ad set
Advertising credit
Advertorial
Affiliate Marketing
Animation
Arbitration
Attention value
Banner
Banner position
Bartering
Behavioral targeting
Below the fold
Range
Payment threshold
Pray
Bing Ads
Brand awareness
Brand film
Celebrity-bait
Click through
Click through ratio
Consent
Content delivery network
Contextual advertisement
Conversion optimization
Cookie
Cookie notification
Cookie Law
Cost per action
Cost per click
Cost per engagement
Cost per mille
Cost per order
Cost per view
Custom audiences
Direct marketing
Display advertising
Display marketing
Effective cost per click
Effective cost per mille
Expandable
Facebook marketing
Facebook advertising
Fairy
Fixed fee
Flight
Fold
Frequency cap
Frequency Gap
Full banner
Funnel optimization
Geotargeting
Google Ads
Google Ads Editor
Google AdSense
Google Grants
Google Merchant Center
Gross rating point
House ad
Impression
Influencer
Inventory
Click fraud
Landing page
Leaderboard
LinkedIn marketing
Local Service Ads
Made for AdSense
Malvertising
Marketing dashboard
Brand identity
Microsoft Ads
Online advertising
Outbound marketing
Paid media
Position
PPC
Pre-roll
Price cap
Product Listing Ads
Product feed
Profiling
Profit Based Bidding
Programmatic Advertising
Push and pull marketing
Rate card
Recency effect
Rectangle
Referral
Regional
Remarketing
Retargeting
Retargeting ads
Review module
RLSA
Run of channel
Run of network
Run of site
Skyscraper
Targeting
Text link
Traffic
Sales text
Vertical search engine
Video Marketer
Video Marketing
Viewability