TikTok SEO: this is what you need to know!

What is TikTok?

Let's start at the very beginning, with the question, "what is TikTok anyway?". TikTok is a social media platform that once started under the name "Musical.ly." After a few years, it grew into one of the biggest apps among young people. On this app, anyone can create and share videos.

The great thing about TikTok is that you can find almost videos on any topic, which ensures that you discover many new things. TikTok's algorithm learns from your viewing preferences and interactions to offer you a personalized feed of videos. This makes it not only a platform for entertainment, but also a great method for social connections, allowing users to share their experiences, talents and ideas with a global audience. And that's also why TikTok SEO is important for you.

So, what is TikTok SEO then?

TikTok SEO is all about making your videos easier to find. You customize your videos to match what your audience likes and searches for. You do this by using the right hashtags, choosing popular music and using clear descriptions with keywords. It's also important to regularly check which videos are doing well. That way you can keep improving. With TikTok SEO, you try to ensure that your videos are shown more often on the "for you" - page of others.

The algorithm of TikTok

And that "for you" page is an important factor in TikTok's algorithm. In fact, this algorithm uses several elements to ensure that users see the most relevant and engaging videos. And I have briefly listed those elements below:

Involvement

Users' interactions with videos, such as likes, shares, saves and comments, influence a video's visibility. The more interaction a video receives, the more likely it will be shown more often on the "for you" page.

Video information

Even the smallest details of a video are factored into TikTok's algorithm. Information such as the origin of the video, captions and other details in the video itself are all factors that are relevant. TikTok looks not only for videos that use the right keywords in the titles and descriptions, but also for videos that capitalize on trends.

Device and account settings

The algorithm also considers location, language preference and device type. They contribute to the content selection for the "for you" page.

In contrast, it is good to know that TikTok does not include your follower count in its assessment. This means that no matter how many followers you have, you can always be successful with the right content.

What should you pay attention to for good TikTok SEO?

Now that you know what it means, it's also nice to understand how to deal with it. What can you do to get better? That starts with understanding your audience. Make sure you know what kind of information they would look up. This is often similar to Google searches, so that's helpful!

Focus on the right parts

It is also important that your focus is on the right keywords and hashtags. Keywords help the algorithm understand what your content is about, which increases your chances of being seen by the right viewers. Furthermore, using popular and relevant hashtags is good for hitting a wider audience. But, again, stick to hashtags that are appropriate to the content of your video. Also, don't add too many, 3 to 6 works best.

Stay up-to-date

It is also important that you keep up with the trends in your industry. And to do this you need to stay active on the app, otherwise the trends will fly around your ears. So do you have a video or an idea? Then don't wait and post it online.

Build a bond

And be consistent; this helps your SEO results tremendously. It keeps you relevant to your followers and the algorithm. In the process, you also build a loyal audience right away, which is also a nice bonus. So avoid jumping between different topics, this can confuse the algorithm and appeal to the wrong audience. Exactly not what you want to achieve!

Make it even easier for yourself

As icing on the cake, we have 2 more tips. Namely, it is also very helpful to make your profile SEO friendly. You do this by using an interesting and recognizable username and adding a short but powerful biography. In addition, you can also analyze your performance well with TikTok's analytics to see what types of content perform best.

S(e)o..

You're now all set to take your TikTok videos to the next level! By applying these SEO techniques, you'll make sure you stand out among all the feeds. Try it out and who knows, you could be the next TikTok sensation! Good luck!