Google Penguin update
The Google Penguin update is an algorithm update introduced in 2012 This update focused on reducing search results that used 'spammy' techniques to obtain higher rankings in Google's search results. With the Penguin update, Google began targeting websites involved in 'black-hat' SEO techniques, such as obtaining unnatural low-quality links or manipulating search engine rankings in a deceptive way. This could result from buying links, participating in link exchange programs or using excessive keywords with the goal of ranking higher in search results.
The purpose of the Google Penguin update
The Penguin update aimed to combat these spam techniques and improve the quality of Google ' s search results. Websites involved in such practices were penalized by a reduction in their rankings in search results, reducing their visibility and traffic. Since the introduction of the Penguin update, Google has released several revisions and updates to further improve the quality of search results and combat unwanted optimization techniques. It is important for website owners and marketers to stay abreast of these updates and guidelines to ensure their websites are in line with Google's best practices and maintain good visibility in search results.
