301 redirect
Also called: referral
301 redirect is a term used to implement a permanent redirect from an old URL to a new URL. It is an option that can be used when a web page has been given a new URL. It is a way to let the search engine (is most cases Google) know that the old URL has changed and a new Uniform Resource Locator has taken its place. Another great advantage of using a 301 redirect is that the visitor does not land on a (404) page at the risk of that person deciding to leave the website immediately. In addition, using the 301 redirect is a good choice when a temporary action has expired. This way, the visitor can be redirected to an "action expired page" that displays other related actions. 301 redirect is used for a permanent redirect, 302 redirect is a temporary "redirect."
The benefit of a 301 redirect
The great advantage of using 301 redirect as a redirect to a new URL is that the SEO value of the old URL is passed on. In WordPress and Joomla websites, redirection plug-ins can be used to indicate redirects in a website. In these plug-ins, both the source (source) URL and the target (new) URL can be entered. Using Google Search Console, any website errors (404 pages) can be detected and resolved.
