YMYL
Also known as: your money or your life (YMYL)
Your Money or Your Life (YMYL) content is information that, when inaccurate or fraudulent, is a potential danger to the reader's happiness, health, safety or financial stability. All information on a Web page must actually be true. For YMYL Web pages, a good Expertise, Authority and Trust (EAT) score is essential. This is because Google does not want to risk in YMYL domains by offering inaccurate information. Examples of YMYL topics include news, legislation, financial matters, and medical advice.
The "Your Money or Your Life" principle is part of Google's Search Quality Evaluator guidelines. With the Search Quality Evaluator guidelines, evaluators determine the relevance and quality of Google's search results. These guidelines help improve Google's algorithm and search results. Google wants to provide accurate content for every search query and also wants search engine users to know they can trust the results.
Google's guidelines have offered insights into how Google's search engine works and when pages rank high in the SERPs. Therefore, YMYL content is crucial for SEO and content marketing.
