Marketing dashboard
A marketing dashboard is a tool that gives marketers real-time insight into the performance of their marketing campaigns. It is a visual representation of key marketing metrics, such as website visitors, conversions, social media interactions and campaign revenue. This data is often aggregated into one easy-to-read interface, allowing marketers to quickly and efficiently see how their campaigns are performing and what adjustments are needed.
What can you do with a marketing dashboard?
A marketing dashboard can also be used to compare the performance of different channels, such as email marketing, social media and search engine optimization. This makes it possible to determine where the most value is being generated for the business and which channels are working best for specific audiences. Some marketing dashboards also offer automated reporting, allowing marketers to export and share their data with other departments or team members. Other features may include real-time alerts, push notification, data segmentation, data filtering and more.
