Video markup
Video markup is a term that refers to providing data to video files. By adding this extra information to the video file, a picture can be formed of what the video in question is about without viewing it first. Video markup has a dual purpose. The choice to add descriptive information to a video can be seen as one of the techniques that can be applied with search engine optimization as an objective. After all, the title of the video can incorporate relevant search terms.
In addition to the title, video markup consists of a short description of the video. This description can have a very valuable effect on ranking in search results. If desired, this text can be placed visibly on a web page that can attract the attention of an interested person. In this case, it is important that this text will induce that person to watch the video. This is the reason that the text should not contain all the information because otherwise a trade-off will be made as to whether it is still necessary to watch the video. Finally, a video markup consists of a thumbnail image (a catchy image from the video in question) and notification of the length of the video. Video markup can be used to make this media even more valuable.
