Relevant keywords
When determining content on your website, incorporating relevant keywords is very important. This ensures that people can find your website faster. The key to this is Search Engine Optimization (SEO) on your website. To determine the right keywords, you can ask yourself the following questions:
- What keywords does the target audience search on?
- How strong is the competition on certain keywords?
- Why do people search on these terms, what is the expectation?
By answering these questions, you better establish where to focus in terms of SEO. First, you identify the demand. Next, you map the complete supply, the competition. Finally, you analyze the demand so that searching people will find your site faster. Based on your inventions, you improve and optimize the existing pages so that it matches the demand. In case you do not yet have a page that fits a particular question, problem or need you create it as well.
H2: High and low search volume
Many websites choose keywords with high search volume when incorporating SEO. The risk with this is that competition is also higher. Search volume reflects how often a particular keyword is searched for per month. Especially for smaller entrepreneurs, it is wise to focus more on keywords with lower volume. After all, the budget is not 'endless', as is the case with large online web shops.
Keywords with a small search volume have more specific searchers. For example, target "red high leather boots," instead of "boots. This gives you a lower search volume, but a higher chance of conversion.
H2: Useful Keyword tools
How do you determine these relevant keywords? Guessing is too much risk. There are free tools available, but most are paid. The paid tools can be quite expensive, but worth it. The best is often a combination of several tools to gain insight into relevant keywords and finding your niche. These are the best tools to use:
- Google's keyword planner
- MOZ Keyword Explorer
- Ubersuggest
- Keywordtool.io
- Yoast Google Suggest Expander
