Google Chrome
The web browser Google Chrome has been the most popular browser on the Internet for years. With a market share of up to 65%, it is not surprising that the browser is installed on almost every Android device. In 2008, Google Chrome was released for computers by Google. Gradually, the browser became more and more professional until the official Android version of Chrome was released in 2012. Today, the browser is incredibly popular and updates are made monthly to optimize the browser. But what exactly can you do with Google Chrome?
Chrome features
There's a reason Google Chrome can be found on so many devices. The browser is fast, consumes little data and has a lot of useful features. Some essential features include:
- Tab management - In Chrome, you can easily move across different tabs and open as many tabs as you like
- Incognito - The incognito mode allows you to surf the web anonymously because your history is not remembered
- Data access - When you are logged in, your data is synced across all devices. Your saved passwords, internet history and bookmarks are automatically saved everywhere
- Bookmarks - With a simple click on the bookmark icon you can easily find a website again
- Dark mode - This changes the white color to a black color, making it less painful for your eyes to look at your screen for long periods of time or at night
- Lite version - Ideal for those with a small data bundle, the Lite version reduces data-demanding sections on websites
Chrome extensions for marketers
Another big advantage of Google Chrome is its extensions. There are an awful lot of extensions that can come in handy for any individual, but there are also some that are ideal for marketers:
This extension allows you to see which tags are installed on a website. For example, these can be tags from Google Tag Manager or from Google Analytics.
This extension provides the analytics of the page you are on. So you don't have to keep searching in Google Analytics for (unique) pageviews, bounce rate, abandonment rate or average time on the page. This becomes visible through this extension. There is also the fat feature 'in-page click analysis', which gives insight into which links and elements have been clicked on by visitors.
The most important SEO indicators of a website become visible with the MozBar extension. The basic functionalities of this extension are free to use. Data such as domain and page authority, URL, meta descriptions, page title and WordPress website speed are displayed. Not only when you visit the website, but also in Google search results.
This Google extension gives you insight into the performance of your website in the form of a report. In addition, you can easily improve these components by having a good overview of where errors are in your HTML / CSS or SEO performance.
- Google Analytics URL Builder
Google Analytics ' URL Builder makes it easy to gain insight into performance of a channel or action. Instead of putting UTM codes on these pages, you can press the extension to add this URL. Make sure you go to the right URL, though.
