Authority
When something or someone has such knowledge, qualities and/or merits that they are considered by others to be authoritative within their field, we speak of (an) authority. As an authority, you are listened to more, may have a certain influence or even power, and people and organizations are more likely to come to you.
The advantage of high authority
Building authority is a common objective of marketing. A company that is an authority in its specialty will find it easier and more likely to attract customers. Individuals with authority within their field are more likely to be asked as speakers and decision makers will be influenced by them in their choices.
How do I become an authority?
Becoming an authority requires several ingredients. For example, it is necessary to stand out in expertise, skill or performance, even preferably a combination of these. In addition, name recognition and a good reputation will help in becoming an authority.
Website authority
A special type of authority is the popularity of a Web page on the Internet, which is derived from the number and quality of external hyperlinks to a Web site. This link authority is an important factor for search engines when ranking search results.
