Voice Commerce
As a result of the well-known "voice assistants," the new Voice Commerce has emerged. Voice Commerce, like the Google Assistant or Alexa, uses voice recognition technology. To use voice marketing or voice commerce, all that is needed is a voice assistant and voice-controlled device. There has been an increasing popularity of voice-controlled devices such as Google Home and Amazon Echo in recent years. This has also increased the number of orders that took place through voice-commerce.
Benefits of Voice Commerce
The advantage of voice-commerce is its ease of use. Devices with voice control are usually used for a variety of activities. For example, to listen to music, control temperature, search for information and perform mundane activities. Everyday activities include ordering various goods online. For this reason, there is a great opportunity for the e-commerce world in voice technology. Some examples of voice-commerce are:
- Ease of use: One can order something 24/7 by speaking to a voice-activated device
- Speed: Voice-commerce does not require logging in to order anything making ordering faster than before
- Personalization of the buying experience: users of voice recognition devices are communicating more with these devices. As a result, more information is collected to optimize the customer experience
Benefits of Voice Commerce
On the other side of this emerging technology are also some obstacles. One of these obstacles is language limitations. The technology is not yet advanced enough to recognize every unique voice, accent and intonation. Currently, the English language is the most developed and closely held language in speech technology. As the Google Home and Amazon Echo is available in more and more countries, language development should also grow.
The second obstacle is the lack of trust. People do not yet fully understand how speech recognition works and do not yet fully trust the technology. But it can be expected with certainty that these problems will be solved. Especially since voice-commerce is becoming the new way of ordering online.
