Programmatic Advertising

Also known as: display advertising

Programmatic advertising is an umbrella term for all activities related to the procurement and optimization of online advertising through auctions as frequently applied through the Google Display Network. Programmatic advertising is thus ensuring that the right message reaches the right person at the right time. This involves the use of data and technology in which algorithms and the specific Internet behavior of a person form an important basis as to whether he or she falls within the right target group to see a specific advertisement.

Benefits apply programmatic advertising 

One of the components of programmatic advertising is real-time bidding for ad space with the goal of showing a specific ad to a consumer within the right context. The biggest advantages of using programmatic advertising is that it allows for the most efficient and effective advertising. Investments are made in a very targeted way whereby a minimum and maximum spending per consumer can be set. There are several agency and trading desks that specialize in offering programmatic advertising services and fully support advertisers.