Social media
Also known as: social media
Social media refers to websites and other platforms via the Internet where users themselves are responsible for the content and where opportunities are provided for users to interact with one another. Examples of social media include Facebook, Twitter and LinkedIn.
Social media, alongside weblogs, wikis and forums, are part of "web 2.0," in which the worldwide web is no longer one-way traffic but users are able to share information themselves via the Internet. Whereas from the rise of the Internet in the 1990s, e-mail was the most popular digital means of communication for a long time, this role is increasingly being taken over by social media.
The opportunities to communicate and connect through social media have not gone unnoticed by businesses and organizations. Social media marketing through Twitter and Facebook is being used to its fullest for promotion and customer loyalty.
