Quality
Also called: virtue or property
Quality is the sum of properties of a product or service. It usually refers specifically to the level of soundness. Something can be of good or bad quality.
The quality of a product or service helps determine a brand's image. At the same time, by doing a lot of marketing and branding, the perception of quality can be higher than that of qualitatively similar products. This occurs, for example, with A-brands.
Together with price and time, it forms the devil's triangle.