Search Engine Optimization
Also known as: search engine optimization(SEO)
Search engine optimization, or search engine optimization (SEO), is improving a website 's findability in organic search results. Search engines such as Google derive their popularity from the quality of these organic results, which are ranked based on complex algorithms.
Optimizing a website for search engines can include improving web copy (using the right keywords), increasing the number of external links(link building) and optimizing the website's source code.
