Meso environment
The meso environment refers to the industry or market in which the company operates. The meso environment of a company includes customers, suppliers, competition and other interest groups. These are factors that a company can indirectly influence.
Therefore, an analysis of an organization's meso environment is part of the ABCD analysis. With the results of this analysis, the attractiveness of the industry can be analyzed. Indeed, this external analysis provides insight into the opportunities and threats from the organization's environment. Therefore, the analysis of the meso environment of a company provides input for the SWOT analysis.
