Video Marketing
Video marketing is an umbrella term for the techniques used to use moving images to bring a product, service or other information to the attention of interested parties. This mainly involves the use of YouTube or Vimeo. These are websites that offer many opportunities to upload, share and view online videos. Of course, one can also use one's own video channel (on one's own website) to shape a video marketing strategy.
Benefits of using videos as a marketing tool
There are several advantages of using videos as a marketing tool. The main advantage, of course, is that a human being is visually oriented. In practice, this means that moving images are an excellent means of getting a message across. Video marketing can be used for upselling, down selling and cross selling. The technique can be used to provide the target audience with the right images at every stage of the customer journey. In addition, video marketing has the great advantage that authentic images can be displayed in which the unique proposition of a company or offer can be perfectly translated to the target group.
