Arbitration
Arbitrage is a marketing principle for making a profit on buying and reselling reached individuals. The revenue generated by a visitor (for example, from running ads) exceeds the marketing costs incurred to bring the visitor in.
An example of arbitrage is a Web site with advertising, which uses a campaign with AdWords to purchase visitors at a lower CPC than the eCPC or eCPM of these visitors on its own Web site. The net profit, the difference between purchases and sales, is for the operator.
Because costs and revenues are constantly fluctuating, as well as how to bring in the most profitable traffic, arbitration is a process that should be continually adjusted for good results.
Websites with almost only advertising that are set up purely for arbitrage are also called made for advertising or made for AdSense. Some of these websites involve scraper sites, which place content around these ads that comes from other websites.
