Keyword
A keyword in marketing is a word or phrase used to describe and categorize the content of a website, advertisement or social media post. It is often used in search engine optimization (SEO) and search engine advertising (SEA) to target the right audience and rank higher in search engine results.
Keyword also called keyword
A keyword, also known as a search term, should be relevant to the content it belongs to and should match the search queries of the target audience. Using the right keywords can lead to more traffic to a website, higher conversion rates and better visibility in search engines. To find the right keywords, research can be done on keywords used by the target audience. This can be done using keyword analysis tools or by looking at what competitors are using. It is important to regularly evaluate and adjust keywords to remain relevant and effective.
