YouTube
Youtube is a (video) website where anyone can upload their own movies for free. These videos are public within minutes and can be viewed by anyone.
Founded in February 2005, YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share videos via social media. Since 2006, YouTube has been part of Google.
YouTube provides a platform that anyone can use to connect with others worldwide, inform and inspire people. However, the site also functions as a search engine. Thus, YouTube is currently the second-largest search engine in the world.
Advertising through YouTube can certainly be beneficial. The reach is great, it is possible to advertise in a very targeted way and only target a specific audience.
YouTube started pre-roll ads prior to videos in late 2010. Meanwhile, users have the option to click away after five seconds of the commercial. Advertisers pay only if visitors watch the entire commercial.
