Social media marketing
Also called: smm
Social Media Marketing (SMM) is a marketing technique that uses social media with the goal of achieving marketing (communication) objectives. It is an interactive form of marketing aimed at establishing a dialogue. However, it is a means and not an end. So it should only be used if the company and the market are suitable for it.
Social Media Marketing turns out to be an excellent way to engage in a conversation with the customer and thereby pursue higher goals than just sales. Here you can think for example about loyalty and customer satisfaction.
