Display advertising
Display advertising refers to the online advertising of products, services or brands through visual and graphical ads on websites, mobile apps and other digital platforms. These ads are usually displayed as images, banners, videos or interactive elements on Web pages. The goal of display advertising is to capture users' attention and entice them to click on the ad. This can help increase brand awareness, generate traffic to a website or encourage conversions, such as purchases or sign-ups.
Importance of Display Advertising in Digital Marketing Strategy
Display ads are typically displayed in specific locations on Web sites, such as sidebars, Web page headlines or among article content. Advertisers can target their audience based on various criteria, such as demographics, interests, location or behavior, to ensure that ads are shown to relevant users. The success of display advertising is often measured by various performance indicators, such as number of impressions, clicks, click-through rates (CTR), conversion rates and return on investment (ROI). Advertisers can use various display advertising platforms and networks, such as Google Ads,social media platforms and ad networks, to reach their target audience and manage their ad campaigns.
