MOZ
MOZ is an SEO tool that you can use in the search engine optimization of your website. This tool (like KWFinder) is a very common option when working on search engine optimization. MOZ is a very practical online tool for people who run their website in-house and do not need the extensive information provided by SEO tools such as SEMRUSH or Ahrefs. Although MOZ provides some more basic information, the functionalities available are an excellent package of information for conducting keyword research, link and backlink testing, ranking tracking and for monitoring progress in this area. MOZ is a very user-friendly tool that is frequently used. This is because this tool provides exactly the necessary information that many users are looking for.
Functionalities of MOZ
- Keyword explorer. This widely used functionality allows you to find keywords and analyze these keywords by search volume and difficulty.
- Link explorer. This is a link building tool that provides you with information about links, backlinks and link building opportunities. With this tool you can get insight into what are the toxic backlinks on your website, what is the spam score and what is the domain and authority of your backlinks.
- My Online Presence. This is a functionality that gives you insight into how your website is findable in local searches. For websites that target a regional audience, this is of great value.
