Google Penguin
Google Penguin is the term for a search engine algorithm update that deals with increasing the quality of links between websites. The main objective of the Google Penguin update is to stop link spam i.e. the abuse of link opportunities.
The Google Penguin update took place in April 2012. From then on, the search engine judged not only the quality of the platforms themselves but also the quality of the link profile of the website in question. This gave a completely different direction to the link-building strategies that had been used until now.
A transformation took place from obtaining the largest possible number of links to obtaining quality links that contained actual added value. In this way, link exchange programs that were used to get higher in search results were eliminated.
These link exchange programs were considered black-hat SEO. The Google Penguin update has also undergone developments. The Google Penguin update introduced in 2012 was the 1.0 version. Meanwhile, Google Penguin 4.0 is current where there is no longer a recurring filter but a real-time assessment of Web sites.
Factors important to comply with the Google Penguin update:
- Anchor text, the link that is made clickable to take the visitor to the other page, must feature the main keyword or a relevant search term. In addition, Google assesses the relevance of the phrases surrounding this link.
- Title tag, an extra html attribute you can add to your link to give a title to your link. This becomes visible to your visitor when this person hovers over the link. Google sees this title reflected in the code, allowing value to be attached to the link.
- Relevance. Internal links on your website or external links going to your website must be relevant to convey value. Creating a natural link profile is an important factor in the Google Penguin update.
