Promille
In the context of marketing, "promille" does not refer to the concentration of alcohol, but rather a unit of measurement used to measure the response to a marketing campaign or advertisement.
Promille in marketing
Promille in marketing represents a percentage of the total audience that responds to a particular marketing campaign. It is often used to measure the effectiveness of a campaign, such as the number of people who saw and clicked on an ad, the number who signed up for a newsletter or the number who made a purchase after seeing a promotion.
For example, if an ad is displayed to 1,000 people and 50 of them click on it, the click-through rate(CTR) is 5‰ because 5 per thousand people have responded.
Promille is a useful measure to assess and optimize the efficiency and success of marketing efforts because it indicates how well a campaign connects with its target audience and drives action. It helps marketers measure and improve their strategies to generate more engagement and conversions.
