Bing Ads

Also called: advertising on Bing or Bing advertising

Bing Ads are the ads displayed on search engine platform Bing. This refers to Microsoft's advertising platform. Bing Ads can be compared to Google Ads (formerly known as Google Adwords) only it is advertised on a different platform. The possibilities for advertising in the Bing search engine are broadly similar to that of Google, although it should be realized that the reach is quite a bit less. About 95% of people choose Google's service when using a search engine. The remaining 5% is the market share of other search engines of which Bing is one. However, it is possible to use Bing Ads to advertise on the Yahoo and AOL search engines as well.

How does advertising on Bing work?

Advertising on Bing works broadly the same as it does with Google Ads. Quality scores and costs per click(CPC) are also considered in this case. It is even among the possibilities to import an AdWords campaign to Bing. This possibility underlines the fact that Bing Ads can be an interesting addition to an AdWords campaign. An additional advantage is of course that the cost of advertising on a search engine like Bing is many times lower than advertising on Google (SEA).