Facebook marketing

Facebook marketing is an umbrella term that refers to all marketing activities deployed to increase awareness among the target audience through this social media platform. Organizations frequently use this marketing strategy to advertise their offerings using Facebook. Facebook is mainly used to support branding, engagement, interaction and to generate more traffic to the website. The use of facebook marketing is of great interest to many organizations because it is a widely used platform. Facebook marketing is one of the components of the overall deployment of online marketing.

Facebook marketing as a marketing tool

The use of Facebook as a marketing tool should be considered. After all, the use of this social media channel is an important part of the customer journey. Facebook is not set up to act as an advertising medium. Therefore, an ad on facebook must meet a number of important conditions. Facebook marketing is all about generating attention by sharing interesting and relevant content. This generates clicks, reactions, sharing actions and likes. This value must be converted into value for the organization in the form of website traffic and creating the desired image. Facebook marketing offers opportunities to reach a segmented target audience.