SEO migration
Also called: website migration
When you perform an SEO migration, you are going to move the pages of the website or the entire website. This may mean migrating the pages of the website from platform, domain, server or CMS(Content Management System). When you move to another platform or domain, a website migration is essential. Similarly, if you are making a major change to your website, an SEO migration can be crucial. If you do not perform an SEO migration in this situation, you can lose up to 80% of your organic traffic.
An SEO migration is not just about redirects, but rather structural changes to your website. An SEO migration takes into account moving the accumulated SEO value with you. An SEO migration is necessary in situations such as:
- Launching a new platform/website
- Changing a domain name/brand name
- Taking over a domain name
- Merging domains
SEO migration changes
An SEO migration may involve some major structural/technical changes, such as a new CMS, transition from HTTP to HTTPS, new shop technology or a change in URL structure. The success of an SEO migration depends on the type of migration, KPIs and goals. A hallmark of a successful migration is minimal loss of traffic in the first few weeks. In the long run, what matters is that visibility grows after an SEO migration.
Perform SEO migration?
An SEO migration is a lot of work and a lot can go wrong. That's why we have created an ultimate SEO migration guide. If you follow this guide, the chances of mistakes will be zero.
