Cross-media Communication
Cross-media communication refers to a strategy that uses different media channels and platforms to convey a consistent message to a broad audience. It is an approach that combines the use of different media, such as television, radio, the Internet, social media and print media, to create a cohesive and targeted communication experience.
The power of cross-media communication
In cross-media communication, different media channels are used in an integrated way to convey a message to the target audience. This means that the message can be adapted on each channel to take advantage of that channel's specific characteristics and capabilities. The goal of cross-media communication is to reach a wider audience, increase audience engagement and enhance the effectiveness of communication. By using different media channels, messages can be presented repeatedly and in different ways, increasing the likelihood that the message will be noticed and understood by different audiences.
