Product feed

A product feed contains all the information about the products in the advertiser's web store. These CSV, RSS or XML files containing the product database are shared with affiliate websites. 'Affiliate websites' is another name for comparison websites. Some well-known comparison websites are:

• Beslist.com
• Kieskeurig.nl
• Tweakers.net
• Compare.co.uk

Consumers are increasingly using comparison sites to compare products. This allows them to better weigh different options from providers. So using and sharing a product feed can be positive for your business. One benefit is that you can get more visitors from affiliate marketing. In addition, it increases conversion rates, since people search more specifically for a particular product.

Howdo you deploy the product feed?

A product feed can contain up to thousands of lines of product information. Each line contains information about one product, and the same specifications are given with each product. The more information the advertiser provides on the product feed, the more information the publisher has to promote the products. But what kind of specifications are included in a product feed? Below we have put some examples:

• When comparing phone subscriptions, specifications such as the provider, price, type and brand stand out
• When comparing computers, specifications such as speed, price, processor and memory are listed.
• When comparing a trip, specifications such as price, departure date and destination are listed
• When comparing furniture, specifications such as measurements, price and material are

Since you pay to display the product feed on affiliate websites, this is a form of SEA. When you link the product database to affiliate websites through an automated platform, it is easier to advertise there. For this, there are several platforms on which you can link the product feed to affiliate partners automatically. Most comparison sites work with a CPC (Cost-Per-Click) system. This means that as an advertiser, you only pay the website when a visitor clicks on your product.