Product Listing Ads

Product Listing Ads are ads with product listings. These ads give users more detailed information than standard text ads. The purpose of Product Listing Ads is to encourage the user to visit the website with a click on the ad.The information displayed by these ads comes from the product data feed. Another name for Product Listing Ads is "shopping ads." Because they are often displayed on different properties of Google. These are platforms such as:

• Google Shopping
• Google Search
• Google Image Search
• Google Search partner-network

In addition, Product Listing Ads are displayed on other channels such as Instagram and Facebook. Here, they are called Dynamic Product Ads. In terms of operation, they are the same as Product Listing Ads on Google platforms. In addition, these ads work on a PPC (Pay Per Click) system, which means you only pay for the product listing ad when it is clicked.

The importance of a product data feed

But what is displayed from the product data feed in a Product Listing Ad? This is where product images appear with real-time pricing. The data feed is the most crucial aspect of Product Listing Ads. This data feed can be uploaded to Google to be displayed in the ad. Google then decides which products will be shown to a user. These products depend on your offer as well as the user's search behavior. The search behavior can of course be personalized by Google.

Benefits of Product Listing Ads

The two biggest benefits of Product Listing Ads for users are:

• Personalization: The user sees ads with product mentions that resonate with their search behavior
• Informative: Often, Product Listing Ads display images, prices and sometimes reviews. This allows the user to see a lot of information ahead of time, making them more likely to click and proceed to purchase

When paying for ads, it is not necessary to bet on certain search terms. But to get customers from SEO results can come in handy. A higher SEO score generates more organic traffic; SEA is traffic from ads, which must be optimized just as much. Processing keywords is necessary at least for the product title and description, as this is visible on Google. So to set up successful Product Listing Ads, you need to think about setting up a data feed and employing keywords.