Content Strategy
Content strategy is the planning, creation and management of content, or text and/or other media. A content strategy is a plan to use information of value to the audience for business objectives. This is also referred to as content marketing.
The term is mainly used for information published on online channels such as websites and social media. The right content can help reach and retain visitors and create conversion directly or indirectly.
The strategy can focus both on filling/setting up a Web site once, and on maintaining it structurally. Developing and executing a successful content strategy combines several disciplines. HIther disciplines may include the following: