Online marketing
Also called: e-marketing, internet marketing or web marketing
Online marketing includes all digital forms of marketing. It is an umbrella term for using the Internet to promote a product, service or business.
Usually, within an organization's online marketing activities, the website is the central focus. Through this website, information, products or services are offered. Means such as search engines, social media, e-mail and banner advertising (as well as offline promotion) can be used to attract visitors to a website.
