Brand awareness
Brand awareness is the degree to which consumers are familiar with a brand or product. It is an important indicator of a brand's success because the more familiar a brand is, the more likely consumers will consider buying it. There are several ways to increase Brand awareness, including advertising, public relations, content marketing, and social media.
Why brand awareness?
An important aspect of Brand awareness is how well consumers can recognize a brand. This can be measured by how many people can correctly name a brand in a survey or how often a brand name is mentioned in conversation or on social media. The goal of brand awareness is to create a positive association with a brand so that consumers automatically associate the brand with certain characteristics or attributes. For example, when a consumer thinks of fast cars, he or she may automatically think of a brand like Ferrari. This makes it easier for consumers to make a decision about which brand or product they will buy.
