OMTM
The abbreviation OMTM stands for One Metric That Matters and is an important term related to conversion optimization. The term "One Metric That Matters" can literally be translated to mean "a statistic that (really) matters" and this translation completely covers the scope of OMTM. The main objective of focusing on this distinctive value is efficiency and in doing so, specifically, on avoiding delivering marketing efforts that ultimately do not generate new customers or leads. One Metric That
Matters is thus aimed at creating a plan in which all marketing efforts are focused on improving the key performance indicator of the moment. This performance indicator can relate, for example, to the number of new leads per set period, the conversion rate, the average order value or the Net promoter Score (NPS).
Here it is important to choose a ratio or a percentage in order to make a good comparison with a 0 score, i.e., figures from a previous period. One Metric That Matters provides more focus on specific elements within a business and thus ultimately provides more return. It is a technique frequently used by growth hackers and/or growth hacking teams.
