Yoast
Yoast is a user-friendly search engine optimization plugin that can be used to make WordPress websites more findable. This is the reason why this plugin is better known as "Yoast SEO Plugin." Yoast should thus be seen as a very important extension of a WordPress Content Management System(CMS). After all, the findability of a website is one of the most important factors of its success. The underlying idea of using the Yoast SEO Plugin is that the texts on web pages are optimized with a better place in Google' s algorithm as the main objective.
Yoast Basic and Yoast Premium
There are two different versions of Yoast SEO Plugin available. The free version is a basic version where a search term can be linked to a page. Here a check takes place to see if this keyword has been used sufficiently and is found in the right places in the text. There will be a warning if there is keyword stuffing. The Yoast SEO Plugin, which can be used for a fee, goes a step further. This version looks at the correct use of keyword synonyms and word combinations.