Category texts
Also called: texts about a segmented part of the supply
A category text is text that refers to a group of products or services that have corresponding characteristic features. Thus, this text is not about a specific product or service but about a segmented part of the total offer. Writing category text is important to give the visitor confirmation that he or she has arrived at the correct category on the website. From here, the visitor can search further for a specific product or be informed or inspired in the choices therein.
In addition, category texts lend themselves perfectly to providing the visitor with information related to the entire segment or to describing the choices within this specific group of products or services. This makes a category text an important part of the customer journey.
The importance of posting a category text
The importance of placing a category text is sometimes underestimated. One of the aims of using category texts is to share information and optimize the user-friendliness of a website. In addition, category texts can contribute excellently to a better findability of the website if this page is provided with relevant information in which sufficient keywords are incorporated. Writing category texts is thus a part of search engine optimization.
